Just Do It: The Nike Spirit in the Corporate World (Paperback)

by admin on April 12, 2009

Just Do It: The Nike Spirit in the Corporate World

From School Library Journal
YA-The rise of Phil Knight and his Nike empire began with his trip to a Japanese shoe factory in 1963. Joined by Bill Bowerman, his old track coach and an inveterate seeker of a better running shoe, he began to import Tiger running shoes and sell them at high-school track meets. In 1966, Bowerman designed his own product, which was made by the Japanese firm, and in 1972 the first Nikes were introduced. Katz examines the enterprise historically, as a cultu (more…)

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